LinkedIn boasts over 150 million members in over 200 countries and territories. And while LinkedIn once focused on translating your real-world connections into the online world, it’s now easier than ever to expand your network and get new business using the system. Setting up your profile isn’t complicated, and new LinkedIn settings help you highlight your expertise and make sure that your ideal clients can find you when they need you. If you haven’t yet set up a LinkedIn profile that you can be proud of, set aside a couple hours and follow these steps to get started. 1. Start Read more...
Sizzle vs. Steak: Selling the experience
Have you ever hired a babysitter, auto mechanic, or accountant? Chances are your decision to work with them had at least a little bit to do with how they made you feel when you met them. In today’s Brand How-To, we look at the role of customer experience in establishing your service brand. Check out the video, and keep reading for a summary. Video Notes: Today’s Brand How-To was inspired by an unfortunate incident over breakfast where a business associate and I received sub-par service (and a bit of attitude.) It got me thinking about what we really sell when Read more...
Finding time to grow your brand online
If you’ve ever found yourself choosing between lunch and 30 extra minutes to respond to email, you may balk at the idea of adding an online branding effort to your to-do list. Luckily, time doesn’t have to be a stumbling block to growing your brand online. Some simple changes to your daily routine plus some advance planning can provide more than enough time to create a profitable brand online. Step 1: Create a plan It’s easy to open a web browser and lose an hour to mindless surfing. By simply choosing which activities you’re going to do, when and how Read more...